MALAYSIA-headquartered MICE Hubs Travel and Tours, which specialises in managing events for the healthcare and pharmaceutical sectors, has established a Singapore branch to grow its business reach.
The new branch, led by director Lawrence Hing, is staffed by two other individuals.
Speaking to TTGmice e-Weekly, MICE Hubs’ managing director, Konrad Ong, said: “The Singapore office will focus on developing business leads out of Singapore for meetings and incentives bound for Malaysia and beyond, as well as manage Singapore-bound business events from clients based in Malaysia.”
According to Ong, Singapore has always been a hot destination for his Malaysian clients, and having a team in the Lion City to help with events there would ensure smoother operations.
“Singapore’s pricey hotel rooms rates and the weaker Malaysian ringgit are not a major deterrent because meetings and incentive groups from Malaysia are able to travel overland by coach instead of taking a flight, which offers huge savings. Moreover, Singapore has a variety of attractions that appeal greatly to our clients, such as the Universal Studios Singapore theme park, the Singapore Flyer and the two integrated resorts,” Ong said.
He added: “Singapore is also a market with huge potential for Malaysia. For instance, our largest event confirmed to date for 2013 is the 1,000-pax International Baccalaureate Asia Pacific Annual Conference, which is organised out of Singapore and bound for Kuala Lumpur this March. The Singapore office will enable the company to grow bookings out of Singapore.”
MICE Hubs is also deepening its product depth with the appointment of a specialist in corporate training and teambuilding programmes. Based in Singapore, the specialist will cater to the rising demand for this niche and also develop such programmes in Malaysia, Ong explained.